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<channel>
	<title>litton studio</title>
	<link>https://litton.kr</link>
	<description>litton studio</description>
	<pubDate>Tue, 04 Aug 2026 05:32:57 +0000</pubDate>
	<generator>https://litton.kr</generator>
	<language>en</language>
	
		
	<item>
		<title>RE:WASH branding (coming soon)</title>
				
		<link>https://litton.kr/RE-WASH-branding-coming-soon</link>

		<pubDate>Tue, 04 Aug 2026 05:32:57 +0000</pubDate>

		<dc:creator>litton studio</dc:creator>

		<guid isPermaLink="true">https://litton.kr/RE-WASH-branding-coming-soon</guid>

		<description>
	
&#60;img width="3894" height="2304" width_o="3894" height_o="2304" data-src="https://freight.cargo.site/t/original/i/756a4f558dbb0c778f1fe7f7a6dd40f48ea2fbf7c75746158b88d95ba3cc67fc/.jpg" data-mid="250940840" border="0"  src="https://freight.cargo.site/w/1000/i/756a4f558dbb0c778f1fe7f7a6dd40f48ea2fbf7c75746158b88d95ba3cc67fc/.jpg" /&#62;



	

	리:워시 브랜딩 및 홍보관 디자인
	Branding/Graphic
	Client 
달뿌리, 양평군청
	Date 2026
	





	
	리:워시는 양평군청에서 운영하는 다회용기 브랜드입니다. 리:워시는 양평군의 식당 및 카페에서 사용되는 일회용기를 다회용기로 교체하고 세척 후 다시 순환시키는 시스템으로 양평군의 친환경 생태계를 구축하고자 하는 브랜드입니다. 릿톤스튜디오는 리:워시의 브랜딩 및 세척센터 내부 홍보관 디자인을 진행했습니다.&#38;nbsp;
	
	



&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6628cac0ff1e82e60b8184147bbda47904ae177989cd902a90f353f3d6f96ef0/Free-Transparent-Tape-Mockup.jpg" data-mid="250940820" border="0"  src="https://freight.cargo.site/w/1000/i/6628cac0ff1e82e60b8184147bbda47904ae177989cd902a90f353f3d6f96ef0/Free-Transparent-Tape-Mockup.jpg" /&#62;
&#60;img width="3152" height="1610" width_o="3152" height_o="1610" data-src="https://freight.cargo.site/t/original/i/d7f4e76ed7e445bbc1c2da44a3f550d3c89369927462cc38fa3313bd52a69c74/-2026-08-04--2.43.32.png" data-mid="250940841" border="0"  src="https://freight.cargo.site/w/1000/i/d7f4e76ed7e445bbc1c2da44a3f550d3c89369927462cc38fa3313bd52a69c74/-2026-08-04--2.43.32.png" /&#62;






	

	PM&#38;nbsp;달뿌리


	Design 릿톤스튜디오
	
	

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	<item>
		<title>HERE, HEART Branding(coming soon)</title>
				
		<link>https://litton.kr/HERE-HEART-Branding-coming-soon</link>

		<pubDate>Fri, 13 Mar 2026 06:02:37 +0000</pubDate>

		<dc:creator>litton studio</dc:creator>

		<guid isPermaLink="true">https://litton.kr/HERE-HEART-Branding-coming-soon</guid>

		<description>
	
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3dbba8f552e26a5bec43f1656a350886161234b8503ab1aa569e71ecdfc4e5b3/.jpg" data-mid="245973802" border="0"  src="https://freight.cargo.site/w/1000/i/3dbba8f552e26a5bec43f1656a350886161234b8503ab1aa569e71ecdfc4e5b3/.jpg" /&#62;



	

	히어하트, 한반도의 심장은 여기 서부내륙권 관광브랜드 브랜딩
	Branding/Graphic/Naming /slogan
	Client 
충남문화재단, EBS
	Date 2025
	





	
	‘히어하트-한반도의 심장은 여기’는 세종, 전북, 충남을 잇는 서부내륙권 광역 관광브랜드입니다. 릿톤 스튜디오는 네이밍, 슬로건, BI, 굿즈 및 어플리케이션 디자인을 진행했습니다. ‘히어하트’로고는 EBS 프로그램 타이틀로 활용되었습니다. &#38;nbsp;
	
	



&#60;img width="3000" height="1700" width_o="3000" height_o="1700" data-src="https://freight.cargo.site/t/original/i/bef9f8d4c91eab54351b25082ca579ba4883b404d430f7f5468199b71478e3ab/-01.png" data-mid="245974641" border="0"  src="https://freight.cargo.site/w/1000/i/bef9f8d4c91eab54351b25082ca579ba4883b404d430f7f5468199b71478e3ab/-01.png" /&#62;
&#60;img width="3000" height="1429" width_o="3000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/b86c4a357d767fd5f57f85cdf455cde70a21dda9cf680749751956fe430fbbd7/-02.png" data-mid="245974642" border="0"  src="https://freight.cargo.site/w/1000/i/b86c4a357d767fd5f57f85cdf455cde70a21dda9cf680749751956fe430fbbd7/-02.png" /&#62;
&#60;img width="3000" height="1700" width_o="3000" height_o="1700" data-src="https://freight.cargo.site/t/original/i/59f50145a11ff132c7e04fda11a00444cc3297361aa903dc2587afd7139687ab/-03.png" data-mid="245974643" border="0"  src="https://freight.cargo.site/w/1000/i/59f50145a11ff132c7e04fda11a00444cc3297361aa903dc2587afd7139687ab/-03.png" /&#62;
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&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8f9f552b518c3d98fd9f71d46eaca6971f5b2fbbe808bc09f3c70f3eb2028e6e/01-1.jpg" data-mid="245973928" border="0"  src="https://freight.cargo.site/w/1000/i/8f9f552b518c3d98fd9f71d46eaca6971f5b2fbbe808bc09f3c70f3eb2028e6e/01-1.jpg" /&#62;






	

	PM&#38;amp;Design litton studio


	
	
	

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		<title>aurum space branding(coming soon)</title>
				
		<link>https://litton.kr/aurum-space-branding-coming-soon</link>

		<pubDate>Tue, 04 Aug 2026 05:23:55 +0000</pubDate>

		<dc:creator>litton studio</dc:creator>

		<guid isPermaLink="true">https://litton.kr/aurum-space-branding-coming-soon</guid>

		<description>
	
&#60;img width="4000" height="2700" width_o="4000" height_o="2700" data-src="https://freight.cargo.site/t/original/i/270bf66edcf9e8cd6a2830541e0ffc2fe810e3d24f49d3f80185c13f0a430c43/6031856.jpg" data-mid="250940617" border="0"  src="https://freight.cargo.site/w/1000/i/270bf66edcf9e8cd6a2830541e0ffc2fe810e3d24f49d3f80185c13f0a430c43/6031856.jpg" /&#62;



	

	아우름 공간 브랜딩
	Branding/Graphic
	Client 
충남지역공동체활성화센터
	Date 2025
	





	
	아우름은 충청남도 온양온천역에 위치한 충남공동체플랫폼 공간입니다. 시민과 방문자들이 자유롭게 만나 생각과 활동이 이루어지는 공간을 지향합니다. 릿톤스튜디오는 아우름의 로고 및 월 그래픽 등 전반적인 브랜딩을 진행했습니다. &#38;nbsp;
	
	



&#60;img width="3851" height="2358" width_o="3851" height_o="2358" data-src="https://freight.cargo.site/t/original/i/976bade33bbb6329eb8ec8884cabe330342a3ab229bdb79595b15e5e59ff5a44/.png" data-mid="250940627" border="0"  src="https://freight.cargo.site/w/1000/i/976bade33bbb6329eb8ec8884cabe330342a3ab229bdb79595b15e5e59ff5a44/.png" /&#62;
&#60;img width="4000" height="2666" width_o="4000" height_o="2666" data-src="https://freight.cargo.site/t/original/i/92313f8710527646d0b6437a6efca340f90a12d01308e06c6347a31a52d811d1/Urban-Screen-Billboard.jpg" data-mid="250940611" border="0"  src="https://freight.cargo.site/w/1000/i/92313f8710527646d0b6437a6efca340f90a12d01308e06c6347a31a52d811d1/Urban-Screen-Billboard.jpg" /&#62;
&#60;img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/7e77f6bdbe7de62120419d114097861fa694e180b906ec01620e18a78d2c17df/.jpg" data-mid="250940612" border="0"  src="https://freight.cargo.site/w/1000/i/7e77f6bdbe7de62120419d114097861fa694e180b906ec01620e18a78d2c17df/.jpg" /&#62;






	

	PM&#38;amp;Design litton studio


	
	
	

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	<item>
		<title>Second Chef(coming soon)</title>
				
		<link>https://litton.kr/Second-Chef-coming-soon</link>

		<pubDate>Wed, 29 Jul 2026 01:22:24 +0000</pubDate>

		<dc:creator>litton studio</dc:creator>

		<guid isPermaLink="true">https://litton.kr/Second-Chef-coming-soon</guid>

		<description>
	
&#60;img width="5555" height="3211" width_o="5555" height_o="3211" data-src="https://freight.cargo.site/t/original/i/78e04599aec57f09d72c924a3730792855e3264149d5e9f43cb3f19bcd1ba58a/_-02.jpg" data-mid="250802800" border="0"  src="https://freight.cargo.site/w/1000/i/78e04599aec57f09d72c924a3730792855e3264149d5e9f43cb3f19bcd1ba58a/_-02.jpg" /&#62;



	

	세컨드셰프 브랜딩
	Branding/Graphic
	Client 
세컨드셰프
	Date 2024
	





	
	세컨드셰프는 식당전문 프리미엄 식자재 브랜드입니다. 냅킨과 요리사의 모자를 형상화하여 심볼로 제작하였고, 로고 폰트의 사선 디테일로 전문가의 섬세함을 표현하였습니다.&#38;nbsp; &#38;nbsp;
	
	



&#60;img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/916fed1f87ba0d50861be84df82118bbd803bc9568a3e71c85381dba8c8fa5a5/Secondchef_thumb.jpg" data-mid="250809612" border="0"  src="https://freight.cargo.site/w/1000/i/916fed1f87ba0d50861be84df82118bbd803bc9568a3e71c85381dba8c8fa5a5/Secondchef_thumb.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6f1a2660f800fc91a02474b47a5a5830866436e166f1d7839c0fd5a5f6e12746/Three_Posters_In_Metal_Frames.jpg" data-mid="250802789" border="0"  src="https://freight.cargo.site/w/1000/i/6f1a2660f800fc91a02474b47a5a5830866436e166f1d7839c0fd5a5f6e12746/Three_Posters_In_Metal_Frames.jpg" /&#62;






	

	PM&#38;amp;Design litton studio


	
	
	

</description>
		
	</item>
		
		
	<item>
		<title>KREATE Asset Management Branding</title>
				
		<link>https://litton.kr/KREATE-Asset-Management-Branding</link>

		<pubDate>Thu, 17 Apr 2025 02:26:10 +0000</pubDate>

		<dc:creator>litton studio</dc:creator>

		<guid isPermaLink="true">https://litton.kr/KREATE-Asset-Management-Branding</guid>

		<description>
	
&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/d74f1df1a425c59efcaf571ae026d966e42b442d3e339694a0be0ad34a61a2e5/kreate_branding-06.png" data-mid="250237925" border="0"  src="https://freight.cargo.site/w/1000/i/d74f1df1a425c59efcaf571ae026d966e42b442d3e339694a0be0ad34a61a2e5/kreate_branding-06.png" /&#62;




	

	크리에이트 브랜딩
	










BrandingIdentity design
Application design




	 











Client크리에이트자산운용




	 










Date
2024




	



	
	크리에이트자산운용(KREATE Asset Management Company)은 글로벌 투자사 KKR의 투자를 기반으로 설립된 대체투자 전문 운용사입니다. 오피스, 물류센터, 임대주택, 호텔 등 상업용 부동산을 중심으로 안정적인 투자 포트폴리오를 구축해 나가고 있습니다. 

릿톤 스튜디오는 브랜드 설립 초기 단계에 착수하여, 크리에이트자산운용의 브랜드 철학과 투자 전문성을 전달할 수 있도록 로고를 포함한 전반적인 시각 체계를 구축하고, 어플리케이션과 굿즈 등  확장 가능한 브랜드 시스템을 정립했습니다. 
	KREATE Asset Management Company is an alternative investment specialist established based on investment from the global investment firm KKR. It is building a stable investment portfolio focused on commercial real estate, including offices, logistics centers, rental housing, and hotels.
litton Studio engaged in the project from the early stages of the brand's establishment. We developed a comprehensive visual system, including the logo, to convey KREATE’s brand philosophy and investment expertise. Additionally, we established an expandable brand system that covers applications and branded goods.
	

	
	
	
	




&#60;img width="8000" height="3905" width_o="8000" height_o="3905" data-src="https://freight.cargo.site/t/original/i/18ed531fbbf47ca6e412ae5e8a66dc3ecea6c1f2465be0ec9db71b48fea51ceb/kreate_branding-01.png" data-mid="250177400" border="0"  src="https://freight.cargo.site/w/1000/i/18ed531fbbf47ca6e412ae5e8a66dc3ecea6c1f2465be0ec9db71b48fea51ceb/kreate_branding-01.png" /&#62;
&#60;img width="8000" height="4603" width_o="8000" height_o="4603" data-src="https://freight.cargo.site/t/original/i/73df6fe944d010b18804867cadf0f99605da1115053eaececadbc9b9d15183f7/kreate_branding-04.png" data-mid="250177414" border="0"  src="https://freight.cargo.site/w/1000/i/73df6fe944d010b18804867cadf0f99605da1115053eaececadbc9b9d15183f7/kreate_branding-04.png" /&#62;



	
	SYMBOL
	크리에이트자산운용은 신뢰를 기반으로 운영되는 자산운용사입니다. 이러한 특성을 시각적으로 담아내기 위해, 자산을 안전하게 보호하는 ‘금고’의 이미지를 모티브로 삼아 심볼을 설계했습니다. 원형으로 결집된 구조는 견고한 안정성과 통합된 운용 시스템을 상징하며, 지속적으로 순환하여 축적되는 투자 구조를 표현합니다. 
KREATE Asset Management is an investment firm built on a foundation of trust. To capture this essence visually, we designed the symbol using a "safe" or "vault"—the ultimate protector of assets—as our motif. The circular, cohesive structure symbolizes solid stability and an integrated management system, while representing an investment cycle that continuously circulates and accumulates wealth.

 
	



&#60;img width="2540" height="1200" width_o="2540" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a0f14f80ff09debab65eb4ef19925e5297b0a1142a1dce6dbb82f5537636152e/kreate_branding-05.png" data-mid="250236920" border="0"  src="https://freight.cargo.site/w/1000/i/a0f14f80ff09debab65eb4ef19925e5297b0a1142a1dce6dbb82f5537636152e/kreate_branding-05.png" /&#62;


	
	LOGOTYPE
	로고타입은 심볼의 조형적 특성을 연결하여 디자인했습니다. 각 글자의 획에 부드러운 곡률을 적용하여 심볼이 가진 유연하고 순환적인 인상을 자연스럽게 이어가도록 했습니다.
‘K’의 형태는 심볼의 일부를 연상시키는 구조로 디자인되어, 심볼과 로고타입 간의 시각적 연결성을 강화합니다. 한글 로고타입 또한 동일한 조형 원리를 기반으로 설계되어, 언어에 관계없이 일관된 인상과 리듬을 유지하도록 했습니다.The logotype was designed to echo the formative characteristics of the symbol. By applying gentle curvatures to the strokes of each letter, we ensured that the flexible and cyclical impression of the symbol flows naturally into the typography.

The structure of the letter ‘K’ specifically mirrors elements of the symbol, reinforcing the visual connectivity between the two. The Korean logotype was also crafted based on the same design principles, maintaining a consistent impression and rhythm across both languages.

	




&#60;img width="1920" height="1087" width_o="1920" height_o="1087" data-src="https://freight.cargo.site/t/original/i/852b53bce3ba100cd2e38a708170e5d5ed0cc12481a28f76048cde9e1faba93d/kreate_image-02.jpg" data-mid="250811480" border="0"  src="https://freight.cargo.site/w/1000/i/852b53bce3ba100cd2e38a708170e5d5ed0cc12481a28f76048cde9e1faba93d/kreate_image-02.jpg" /&#62;
&#60;img width="1920" height="792" width_o="1920" height_o="792" data-src="https://freight.cargo.site/t/original/i/ec93ed9669aff08335053ca6f917f7f973cee3ed6181ff22da8147a208285a99/kreate_image-08.jpg" data-mid="250811481" border="0"  src="https://freight.cargo.site/w/1000/i/ec93ed9669aff08335053ca6f917f7f973cee3ed6181ff22da8147a208285a99/kreate_image-08.jpg" /&#62;



	
	COLOR
	The main color, centered on a deep turquoise palette, conveys the sense of trust and solidity expected of a financial institution. The color scheme, utilizing variations in brightness and saturation, is designed to respond flexibly to information hierarchies and different scopes of application. This ensures a consistent brand experience across various media.딥한 청록색 계열을 중심으로 한 메인 컬러는 금융 기업으로서의 신뢰감과 견고함을 표현합니다. 명도와 채도의 차이를 활용한 컬러 구성은 정보의 위계와 적용 범위에 유연하게 대응할 수 있도록 설계되어, 다양한 매체에서도 일관된 브랜드 경험을 유지할 수 있도록 합니다.



	


&#60;img width="1920" height="555" width_o="1920" height_o="555" data-src="https://freight.cargo.site/t/original/i/bbf330d9ddffa8d8c99b04eea2cb3fd6217f89ad05f442260e5eba1afe6ceb0b/kreate_image-03.jpg" data-mid="250810493" border="0"  src="https://freight.cargo.site/w/1000/i/bbf330d9ddffa8d8c99b04eea2cb3fd6217f89ad05f442260e5eba1afe6ceb0b/kreate_image-03.jpg" /&#62;
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&#60;img width="2670" height="1676" width_o="2670" height_o="1676" data-src="https://freight.cargo.site/t/original/i/7cbcb6b7f687c6eb116d607432d851be56d6ab535b406ef37451fe2d10de8e0c/kreate_sign.jpg" data-mid="250551480" border="0"  src="https://freight.cargo.site/w/1000/i/7cbcb6b7f687c6eb116d607432d851be56d6ab535b406ef37451fe2d10de8e0c/kreate_sign.jpg" /&#62;

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&#60;img width="1920" height="958" width_o="1920" height_o="958" data-src="https://freight.cargo.site/t/original/i/c7e4e81fa6f21049f751e3e2c6f417f48818356ada60f7afbf7be9505c175452/kreate_image-07.jpg" data-mid="250810489" border="0"  src="https://freight.cargo.site/w/1000/i/c7e4e81fa6f21049f751e3e2c6f417f48818356ada60f7afbf7be9505c175452/kreate_image-07.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>CIFC, Connect for Shared Prosperity </title>
				
		<link>https://litton.kr/CIFC-Connect-for-Shared-Prosperity</link>

		<pubDate>Wed, 20 May 2026 09:13:41 +0000</pubDate>

		<dc:creator>litton studio</dc:creator>

		<guid isPermaLink="true">https://litton.kr/CIFC-Connect-for-Shared-Prosperity</guid>

		<description>

&#60;img width="3405" height="2631" width_o="3405" height_o="2631" data-src="https://freight.cargo.site/t/original/i/45f97ebe05a40f725878df44a031ecbaec7bcf9c92b8eef2c93111e6f9bea3d8/DSC00169-2.jpg" data-mid="248529810" border="0"  src="https://freight.cargo.site/w/1000/i/45f97ebe05a40f725878df44a031ecbaec7bcf9c92b8eef2c93111e6f9bea3d8/DSC00169-2.jpg" /&#62;



	해외금융협력협의회 홍보집

	
Editorial
	Client 

해외금융협력협의회
	Date 
2025




	해외금융협력협의회(CIFC) 소속 기관들을 해외 협력기관에 소개하는 홍보책자를 디자인했습니다.&#38;nbsp;CIFC의 심볼을 점의 형태로 변경하여 표지 디자인으로 활용했습니다. 이는 여러 기관이 서로 협력하며 긍정적 시너지를 만들어내는 모습을 상징합니다. 책자의 간지는 심볼디자인을 패턴화하여 적용했습니다. 일부 페이지에 서울의 도심 일러스트를 활용하여 한국의 이미지를 전달했습니다.&#38;nbsp;

	We designed a promotional brochure to introduce the member institutions of the Council on International Financial Cooperation (CIFC) to our overseas partners.The cover design features the CIFC symbol transformed into a series of dots, symbolizing various institutions collaborating to create positive synergies. For the inner divider pages, we applied a pattern based on this symbol design. Additionally, illustrations of downtown Seoul were incorporated into select pages to effectively convey the image of Korea.




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&#60;img width="1091" height="757" width_o="1091" height_o="757" data-src="https://freight.cargo.site/t/original/i/6a02319ab47dcf0f2d2bdf34a7fa676ee1968a26819a4d536be805306eaa20a0/08.png" data-mid="248531844" border="0"  src="https://freight.cargo.site/w/1000/i/6a02319ab47dcf0f2d2bdf34a7fa676ee1968a26819a4d536be805306eaa20a0/08.png" /&#62;













	PM litton studio

	Design litton studio


	Editor Ji-eun choi

</description>
		
	</item>
		
		
	<item>
		<title>REVIVE, Cheonan </title>
				
		<link>https://litton.kr/REVIVE-Cheonan</link>

		<pubDate>Fri, 10 Oct 2025 01:04:28 +0000</pubDate>

		<dc:creator>litton studio</dc:creator>

		<guid isPermaLink="true">https://litton.kr/REVIVE-Cheonan</guid>

		<description>

&#60;img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/54caf3df0d3a613ddc0522d53e2a75f150afb0e100d974c8f54b74fb51c9d88b/DSC01402-1.jpg" data-mid="239218901" border="0"  src="https://freight.cargo.site/w/1000/i/54caf3df0d3a613ddc0522d53e2a75f150afb0e100d974c8f54b74fb51c9d88b/DSC01402-1.jpg" /&#62;



	리바이브 천안 도시재생 가이드북





	Graphic/
Editorial
	Client 

천안시 도시재생지원센터
	Date 
2025



	리바이브 천안 가이드북은 천안의 도시재생 사업을 소개하는 책입니다. 릿톤 스튜디오는 가이드북 기획, 원고 제작, 디자인 및 제작을 진행했습니다. 도시재생 사업의 역사를 시간대별로 정리하고, 취창업 시설, 공공문화시설, 주거생활시설로 나누어 소개하였습니다. 가이드북과 더불어, 천안의 도시재생 공간을 투어 형식으로 체험해볼 수 있도록 리플릿형 지도를 같이 제작했습니다.   
	
	

	





&#60;img width="2160" height="1350" width_o="2160" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f5c47c4ca09dd2add78dc01b4a491e27e13afab70335f90dafecb58c35a41583/.jpg" data-mid="239219614" border="0"  src="https://freight.cargo.site/w/1000/i/f5c47c4ca09dd2add78dc01b4a491e27e13afab70335f90dafecb58c35a41583/.jpg" /&#62;
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&#60;img width="2678" height="1812" width_o="2678" height_o="1812" data-src="https://freight.cargo.site/t/original/i/a2325729f994b0656553758f314f7d0857fbf7a8b7a5a2f8ef1b4ca07a959555/_0509__29.jpg" data-mid="239219535" border="0"  src="https://freight.cargo.site/w/1000/i/a2325729f994b0656553758f314f7d0857fbf7a8b7a5a2f8ef1b4ca07a959555/_0509__29.jpg" /&#62;
&#60;img width="2678" height="1812" width_o="2678" height_o="1812" data-src="https://freight.cargo.site/t/original/i/8bc45ad688fecb728999c0d6c7c916299232c0cfaa15956bb63a11357f07108b/_0509__30.jpg" data-mid="239219580" border="0"  src="https://freight.cargo.site/w/1000/i/8bc45ad688fecb728999c0d6c7c916299232c0cfaa15956bb63a11357f07108b/_0509__30.jpg" /&#62;
&#60;img width="4016" height="2717" width_o="4016" height_o="2717" data-src="https://freight.cargo.site/t/original/i/3263c7200e6a00547d7cdd872d687aea4d74bd4ba3b733ade2ca6217c5c763f6/_0509__36.jpg" data-mid="239220495" border="0"  src="https://freight.cargo.site/w/1000/i/3263c7200e6a00547d7cdd872d687aea4d74bd4ba3b733ade2ca6217c5c763f6/_0509__36.jpg" /&#62;
&#60;img width="4016" height="2717" width_o="4016" height_o="2717" data-src="https://freight.cargo.site/t/original/i/c4a7279a2303c1b2cb6b967fd1eb0dae5488270341cfb35539df1906fc66b83a/_0509__41.jpg" data-mid="239219563" border="0"  src="https://freight.cargo.site/w/1000/i/c4a7279a2303c1b2cb6b967fd1eb0dae5488270341cfb35539df1906fc66b83a/_0509__41.jpg" /&#62;


&#60;img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/0969a50c917d10f10aee46a19f8d30d3853de8b2eb3c113db9648747a21c1955/DSC01394-1.jpg" data-mid="239219627" border="0"  src="https://freight.cargo.site/w/1000/i/0969a50c917d10f10aee46a19f8d30d3853de8b2eb3c113db9648747a21c1955/DSC01394-1.jpg" /&#62;

&#60;img width="3738" height="2643" width_o="3738" height_o="2643" data-src="https://freight.cargo.site/t/original/i/b8e6c2a5b1187be719942bacfea3e02c2eae981d148290ebbe154d1657e01922/_0509.jpg" data-mid="239219215" border="0"  src="https://freight.cargo.site/w/1000/i/b8e6c2a5b1187be719942bacfea3e02c2eae981d148290ebbe154d1657e01922/_0509.jpg" /&#62;
&#60;img width="3308" height="1170" width_o="3308" height_o="1170" data-src="https://freight.cargo.site/t/original/i/639bb4c094510aa9f0f1c86e9b19e3cc9b016c72e14c95e2871e44932ae60867/_0509__1.jpg" data-mid="239218930" border="0"  src="https://freight.cargo.site/w/1000/i/639bb4c094510aa9f0f1c86e9b19e3cc9b016c72e14c95e2871e44932ae60867/_0509__1.jpg" /&#62;
&#60;img width="4961" height="1754" width_o="4961" height_o="1754" data-src="https://freight.cargo.site/t/original/i/51a27afdda634ce1f73e22763bc10b536b6a86fde96b298a60df5f4e69acddc1/_0509__2.jpg" data-mid="239218932" border="0"  src="https://freight.cargo.site/w/1000/i/51a27afdda634ce1f73e22763bc10b536b6a86fde96b298a60df5f4e69acddc1/_0509__2.jpg" /&#62;










	PM litton studio

	Design litton studio


	Editor Ji-eun choi

</description>
		
	</item>
		
		
	<item>
		<title>BACKPACKERS PLANET Branding</title>
				
		<link>https://litton.kr/BACKPACKERS-PLANET-Branding</link>

		<pubDate>Tue, 21 Nov 2023 05:01:25 +0000</pubDate>

		<dc:creator>litton studio</dc:creator>

		<guid isPermaLink="true">https://litton.kr/BACKPACKERS-PLANET-Branding</guid>

		<description>




	
	백패커스플래닛 브랜딩

	Branding
Identity design 

Application design

	

ClientBackpackersplanet


	Date 2020-2023
	



	
	백패커스플래닛은 지속가능한 캠핑을 표방하는 아웃도어 플랫폼입니다. 절, 분교, 폐역 등 예상치 못한 멋진 박지를 발굴해 오픈하고, 다양한 프로그램을 기획해 캠핑의 재미를 더하는  백패킹경험을 만들고자 합니다. 백패킹문화를 선도하는 플랫폼으로서 백패커스플래닛만의 차별화된 브랜드 아이덴티티를 정립이 필요하여 모프와 리브랜딩 프로젝트를 진행했습니다.&#38;nbsp;




	












Backpackersplanet is an outdoor platform that advocates sustainable camping. They would like to discover and open unexpected wonderful wild area such as temples, branch schools, and bushwhacks, and plan various programs to create a backpacking experience that adds to the fun of camping. As a platform leading the backpacking culture, it was necessary to establish a differentiated brand identity unique. So They carried out a rebranding project with MOFF.






	

&#60;img width="5208" height="2489" width_o="5208" height_o="2489" data-src="https://freight.cargo.site/t/original/i/301619a6ed14b53ffaab41f94cda8fc25966d37ed33d645b38ebc0561aba1811/-01.jpg" data-mid="197559649" border="0"  src="https://freight.cargo.site/w/1000/i/301619a6ed14b53ffaab41f94cda8fc25966d37ed33d645b38ebc0561aba1811/-01.jpg" /&#62;
&#60;img width="5208" height="2912" width_o="5208" height_o="2912" data-src="https://freight.cargo.site/t/original/i/585e3e69236ff4db31a3ee9d474320b5c8c080d871c66ee04cb6ebb418321c30/-02.jpg" data-mid="197559648" border="0"  src="https://freight.cargo.site/w/1000/i/585e3e69236ff4db31a3ee9d474320b5c8c080d871c66ee04cb6ebb418321c30/-02.jpg" /&#62;
&#60;img width="2605" height="1464" width_o="2605" height_o="1464" data-src="https://freight.cargo.site/t/original/i/d00a492a14dfc89565c40229e4d96f311ed251d4e600a8a2d625365fe950ab62/-03.png" data-mid="197610441" border="0"  src="https://freight.cargo.site/w/1000/i/d00a492a14dfc89565c40229e4d96f311ed251d4e600a8a2d625365fe950ab62/-03.png" /&#62;

&#60;img width="5208" height="1849" width_o="5208" height_o="1849" data-src="https://freight.cargo.site/t/original/i/2929f9c8948b53bffde3086fb57e1c72995124db1be0ca4fa2353816d84f0ea2/-04.jpg" data-mid="197559646" border="0"  src="https://freight.cargo.site/w/1000/i/2929f9c8948b53bffde3086fb57e1c72995124db1be0ca4fa2353816d84f0ea2/-04.jpg" /&#62;
&#60;img width="5208" height="2417" width_o="5208" height_o="2417" data-src="https://freight.cargo.site/t/original/i/0914116ff406a37f6894882a740eda6b8ff7ec02112623fc9493c5d5023d9933/-05.jpg" data-mid="197559644" border="0"  src="https://freight.cargo.site/w/1000/i/0914116ff406a37f6894882a740eda6b8ff7ec02112623fc9493c5d5023d9933/-05.jpg" /&#62;
&#60;img width="3575" height="105" width_o="3575" height_o="105" data-src="https://freight.cargo.site/t/original/i/2324bc6a3fc3c4d2c5505a03b537b630a4ba054ddc217f12d1b15a81b024a646/-1_1.gif" data-mid="197574189" border="0"  src="https://freight.cargo.site/w/1000/i/2324bc6a3fc3c4d2c5505a03b537b630a4ba054ddc217f12d1b15a81b024a646/-1_1.gif" /&#62;
&#60;img width="5208" height="5208" width_o="5208" height_o="5208" data-src="https://freight.cargo.site/t/original/i/d897eed1b2ef80ec940e252637ac0dd0020dc14dcf534087dd35ac66769e31d9/-06.jpg" data-mid="197559643" border="0"  src="https://freight.cargo.site/w/1000/i/d897eed1b2ef80ec940e252637ac0dd0020dc14dcf534087dd35ac66769e31d9/-06.jpg" /&#62;
&#60;img width="3575" height="105" width_o="3575" height_o="105" data-src="https://freight.cargo.site/t/original/i/84973afe360aa7066aafe3d0adbbf1b80920048b2d87fef5eca07516024bdb76/-1_2.gif" data-mid="197574190" border="0"  src="https://freight.cargo.site/w/1000/i/84973afe360aa7066aafe3d0adbbf1b80920048b2d87fef5eca07516024bdb76/-1_2.gif" /&#62;
&#60;img width="3000" height="1610" width_o="3000" height_o="1610" data-src="https://freight.cargo.site/t/original/i/40987c8f70c2c0b0922c6636a1bbddba2614156087accdc860967c09ae3d68d8/Mailing-Packaging-Box-Free-psd-Mockup.jpg" data-mid="197559653" border="0"  src="https://freight.cargo.site/w/1000/i/40987c8f70c2c0b0922c6636a1bbddba2614156087accdc860967c09ae3d68d8/Mailing-Packaging-Box-Free-psd-Mockup.jpg" /&#62;
&#60;img width="3000" height="1890" width_o="3000" height_o="1890" data-src="https://freight.cargo.site/t/original/i/ff3d8278f366c9f6701c48b9ec882b18211f863d277793e25e431bc468a92ed7/Sunbeds-Mockup.jpg" data-mid="197559650" border="0"  src="https://freight.cargo.site/w/1000/i/ff3d8278f366c9f6701c48b9ec882b18211f863d277793e25e431bc468a92ed7/Sunbeds-Mockup.jpg" /&#62;
&#60;img width="3244" height="1810" width_o="3244" height_o="1810" data-src="https://freight.cargo.site/t/original/i/5a5a14aa97912a3077ca87b68829e012bc10fa4448bb182c605e0debef9d79c6/.jpg" data-mid="197849009" border="0"  src="https://freight.cargo.site/w/1000/i/5a5a14aa97912a3077ca87b68829e012bc10fa4448bb182c605e0debef9d79c6/.jpg" /&#62;
&#60;img width="3000" height="1493" width_o="3000" height_o="1493" data-src="https://freight.cargo.site/t/original/i/b1bc32d99c1d9411064dc55c2501f6984ac44ef6003e86289368f48042e61be4/sticker.png" data-mid="197559652" border="0"  src="https://freight.cargo.site/w/1000/i/b1bc32d99c1d9411064dc55c2501f6984ac44ef6003e86289368f48042e61be4/sticker.png" /&#62;
&#60;img width="3094" height="2088" width_o="3094" height_o="2088" data-src="https://freight.cargo.site/t/original/i/34dfb9bbc9c508e53e14e03016d581c477f679d7170ff22ace3f987ec31a4348/.png" data-mid="197559916" border="0"  src="https://freight.cargo.site/w/1000/i/34dfb9bbc9c508e53e14e03016d581c477f679d7170ff22ace3f987ec31a4348/.png" /&#62;
&#60;img width="3000" height="1432" width_o="3000" height_o="1432" data-src="https://freight.cargo.site/t/original/i/267ff8ef5cfc5970e4de5c78ad176968fc0b435d5f36f7249226150c08a1550c/design-1701260432547.jpg" data-mid="198144326" border="0"  src="https://freight.cargo.site/w/1000/i/267ff8ef5cfc5970e4de5c78ad176968fc0b435d5f36f7249226150c08a1550c/design-1701260432547.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/759fdb72c75b5bad1f311b711de96fdf21b7aa1e4e20e75b999de5289a75729a/Simple_Stationary_Materials_on_Stone.jpg" data-mid="197610457" border="0"  src="https://freight.cargo.site/w/1000/i/759fdb72c75b5bad1f311b711de96fdf21b7aa1e4e20e75b999de5289a75729a/Simple_Stationary_Materials_on_Stone.jpg" /&#62;
&#60;img width="3000" height="1918" width_o="3000" height_o="1918" data-src="https://freight.cargo.site/t/original/i/fb7535d5cc2a2c4e9d428b30a193a510df683b9ca898c2955103405564716269/Identity-Business-Cards-Scene-Free-psd-Mockup.jpg" data-mid="197610455" border="0"  src="https://freight.cargo.site/w/1000/i/fb7535d5cc2a2c4e9d428b30a193a510df683b9ca898c2955103405564716269/Identity-Business-Cards-Scene-Free-psd-Mockup.jpg" /&#62;
&#60;img width="3000" height="1410" width_o="3000" height_o="1410" data-src="https://freight.cargo.site/t/original/i/1ffb89d6961f318edcc1ddd64bd7009567eae773dc289315a260432354151a5f/.jpg" data-mid="197610456" border="0"  src="https://freight.cargo.site/w/1000/i/1ffb89d6961f318edcc1ddd64bd7009567eae773dc289315a260432354151a5f/.jpg" /&#62;





	


	







	



PM&#38;amp;Brand Design litton studio



	

 
Verbal Soohee Oh



	
	

</description>
		
	</item>
		
		
	<item>
		<title>Obok Goinghome Package</title>
				
		<link>https://litton.kr/Obok-Goinghome-Package</link>

		<pubDate>Fri, 09 May 2025 08:07:13 +0000</pubDate>

		<dc:creator>litton studio</dc:creator>

		<guid isPermaLink="true">https://litton.kr/Obok-Goinghome-Package</guid>

		<description>
&#60;img width="4258" height="2596" width_o="4258" height_o="2596" data-src="https://freight.cargo.site/t/original/i/507a6ccddec11724260bcd2d10fa7936b2d26f5d5968763f44c086ee643846ce/.jpg" data-mid="233440490" border="0"  src="https://freight.cargo.site/w/1000/i/507a6ccddec11724260bcd2d10fa7936b2d26f5d5968763f44c086ee643846ce/.jpg" /&#62;



	
	오복수산 고잉홈 패키지 디자인&#38;nbsp;

	Logo designPackage design
	

ClientObok fish market


	Date 2024
	



	
	 




	
	



&#60;img width="2214" height="1094" width_o="2214" height_o="1094" data-src="https://freight.cargo.site/t/original/i/40210c465e463c238a6990d948fe8c5cde88ec77c2e182a088564c58e0ca76ca/-2025-04-23--5.31.48.png" data-mid="233440371" border="0"  src="https://freight.cargo.site/w/1000/i/40210c465e463c238a6990d948fe8c5cde88ec77c2e182a088564c58e0ca76ca/-2025-04-23--5.31.48.png" /&#62;



	
	
	



	

	&#38;nbsp;
	
	
	

	


	

&#38;nbsp; PM litton studio





	



Brand Design litton studio



	

 




</description>
		
	</item>
		
		
	<item>
		<title>Local Summit Poster</title>
				
		<link>https://litton.kr/Local-Summit-Poster</link>

		<pubDate>Mon, 07 Jul 2025 11:09:47 +0000</pubDate>

		<dc:creator>litton studio</dc:creator>

		<guid isPermaLink="true">https://litton.kr/Local-Summit-Poster</guid>

		<description>&#60;img width="3327" height="2000" width_o="3327" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0fe47b4b821498a51cfc21e33d66eed2006e4ab614048aca54277454b77e6d94/poster1.jpg" data-mid="235484651" border="0"  src="https://freight.cargo.site/w/1000/i/0fe47b4b821498a51cfc21e33d66eed2006e4ab614048aca54277454b77e6d94/poster1.jpg" /&#62;

	로컬파운더스 서밋 행사 디자인

	Graphic/Editorial
	Client 

충남사회혁신센터
	Date 
2024



	로컬파운더스서밋 행사는 천안 및 보령에서 열리는 로컬 브랜딩 워크숍 프로그램으로, 지역 기반 브랜드를 운영하거나 준비 중인 팀들이 로컬 브랜드 전문가들과 소규모로 매칭되어 밀도 있는 피드백을 나누는 자리입니다.


이 행사를 위해 프로그램의 성격과 로컬 브랜딩의 분위기를 시각적으로 전달할 수 있도록 포스터와 일러스트레이션, 카드뉴스를 제작했습니다.
	
	

	Local Founders Summit is a local branding workshop program held at Borye and Cheonan. It brings together teams who are running or preparing local brands and matches them with local branding experts in small groups for focused feedback and discussion.


For this event, I created the poster and illustrations to visually convey the character of the program and the atmosphere of local branding.


&#60;img width="1504" height="1025" width_o="1504" height_o="1025" data-src="https://freight.cargo.site/t/original/i/36cd9736f076d57af4beabe232f55790117cc6894abf54e45789b193d3dea9f3/.png" data-mid="247723290" border="0"  src="https://freight.cargo.site/w/1000/i/36cd9736f076d57af4beabe232f55790117cc6894abf54e45789b193d3dea9f3/.png" /&#62;&#60;img width="4507" height="2899" width_o="4507" height_o="2899" data-src="https://freight.cargo.site/t/original/i/f8033732fcb6d116bf5681619f01407938421d35a0a1efe2c50448eac659f402/10303606.jpg" data-mid="247723675" border="0"  src="https://freight.cargo.site/w/1000/i/f8033732fcb6d116bf5681619f01407938421d35a0a1efe2c50448eac659f402/10303606.jpg" /&#62;

&#60;img width="2000" height="2828" width_o="2000" height_o="2828" data-src="https://freight.cargo.site/t/original/i/321e0802677453996d06e46f74274b1ca93a86a97422b4e9e1d25d11889ca68b/poster_.jpg" data-mid="247723296" border="0" data-scale="56" src="https://freight.cargo.site/w/1000/i/321e0802677453996d06e46f74274b1ca93a86a97422b4e9e1d25d11889ca68b/poster_.jpg" /&#62;




&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/d3413e532a556165507d67fbe61d4ef22ab2a467a1dcdac36804a9567d8d8a1d/sns_.jpg" data-mid="247722798" border="0"  src="https://freight.cargo.site/w/1000/i/d3413e532a556165507d67fbe61d4ef22ab2a467a1dcdac36804a9567d8d8a1d/sns_.jpg" /&#62;
&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/fab981c3e3af30352c9a499464f0c6e5c3b7cede02a3d1de0533bded44b31a24/Boryeong_sns_1.jpg" data-mid="247722789" border="0"  src="https://freight.cargo.site/w/1000/i/fab981c3e3af30352c9a499464f0c6e5c3b7cede02a3d1de0533bded44b31a24/Boryeong_sns_1.jpg" /&#62;
&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/dfa773e4bb2137d08127541b7083c6bafe66967035b1702f981f006171c82d09/Boryeong_sns_2.jpg" data-mid="247722790" border="0"  src="https://freight.cargo.site/w/1000/i/dfa773e4bb2137d08127541b7083c6bafe66967035b1702f981f006171c82d09/Boryeong_sns_2.jpg" /&#62;
&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/3de5d8c0cdbdf2f9884261c2c04b58ce6b140a1a29ec5aafb38f47ca4c1a47b1/Boryeong_sns_6.jpg" data-mid="247722793" border="0"  src="https://freight.cargo.site/w/1000/i/3de5d8c0cdbdf2f9884261c2c04b58ce6b140a1a29ec5aafb38f47ca4c1a47b1/Boryeong_sns_6.jpg" /&#62;
&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/c709f0a478d57e8f5f866d88d52b3e08639806b8e85fcfb89e78e236d77db931/Boryeong_sns_4.jpg" data-mid="247722791" border="0"  src="https://freight.cargo.site/w/1000/i/c709f0a478d57e8f5f866d88d52b3e08639806b8e85fcfb89e78e236d77db931/Boryeong_sns_4.jpg" /&#62;
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	PM litton studio

	Design litton studio


	

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